See why customers cancel. Decide what to do next.

RetentBase captures cancellation reasons, automatically detects repeated reasons, and opens churn issues your team can act on, dismiss, or resolve.

  1. 01

    Capture the reason

    Ask why before the customer leaves.

  2. 02

    Issue opens automatically

    RetentBase detects when reasons repeat.

  3. 03

    Decide the next step

    Act on it, dismiss it, or resolve it.

Sample workspacePublic API docsDPA availableBilling stays under your control

What RetentBase does

One RetentBase workspace for automatic issue detection.

RetentBase is a cancellation review system: collect the reason, automatically detect repeated feedback, and decide what your team should do next without adding another passive dashboard.

Sample workspace ยท What you'll see in the demo

Explore the sample workspace

Hosted cancellation flow

Ask why customers cancel

Use the hosted cancellation flow to collect a clear reason before the customer leaves.

Churn issue detection

Automatic issue detection

RetentBase detects when the same cancellation reason keeps coming back and opens a reviewable issue.

Decision queue

Create a decision queue

Move automatically detected issues into a queue your team can act on, dismiss, or resolve.

Follow-up loop

Check what changed

Review whether the same issue keeps appearing after your team responds.

Cancellation workflow

From customer cancel click to team decision.

The workflow turns a customer cancel click into a captured reason, an automatically detected churn issue, and a saved team decision. RetentBase keeps the next step attached to the cancellation reason.

Cancellation context

Keep the workflow focused on the reason and the decision.

RetentBase captures the cancellation context, detects repeated reasons automatically, and keeps the review step attached to why the customer is leaving.

Billing boundary

Your billing system remains the source of truth for subscription changes.

01Input

Customer clicks cancel

Route the cancellation into RetentBase through the hosted flow or your own API path.

02Review

Reason is captured

The customer selects why they are canceling and can add short context.

03Review

Churn issue opens

When a reason repeats, RetentBase opens an issue with context, status, and a next decision.

04Decision

Team decision is saved

Your team chooses to act on it, dismiss it, or resolve it and then reviews what changed.

Decision queue

Review automatically detected churn issues in one decision queue.

When a reason repeats, RetentBase opens an issue with context, status, and a next decision. Each issue has a simple next step: Act on it, Dismiss, or Resolve.

Reason

Keep the cancellation reason visible

The queue keeps the selected reason, automatically detected issue, and related cancellation events together.

Decision

Choose what happens next

Each issue has a simple next step: Act on it, Dismiss, or Resolve.

Outcome

Check whether the pattern changed

Follow-up stays attached to the reason instead of moving into a spreadsheet.

Hosted flow

Ask for the reason without replacing billing.

RetentBase asks for the cancellation reason before the customer leaves the flow. It sends the result back to your product while your billing system remains in control.

  • Structured reasons at the moment of cancellation
  • Optional customer context without a long survey
  • Hosted flow does not change billing

Fit

Use RetentBase when cancellation feedback repeats.

RetentBase is strongest when you have real cancellation volume, automatically detected issues, and a team that needs clear saved decisions.

Use RetentBase when

Use when
  • You have real cancellation volume and want repeated reasons opened as issues automatically
  • Your team collects cancellation feedback but does not act on it consistently
  • Product, founder, or revenue teams need a simple weekly decision loop
  • You can route cancellation intent through a hosted flow or API path

Skip it when

Skip when
  • You only see a few cancellations per year
  • Every cancellation is already handled manually by a senior account owner
  • You cannot route or modify your cancellation flow
  • You only want a passive dashboard with no team decision workflow

Pricing path

Start with the launch path that matches your cancellation flow.

Both plans start with a 14-day trial. Your billing system remains under your control; RetentBase captures context, detects repeated reasons automatically, and tracks review outcomes.

Primary launch path

Core

Fastest launch path

Use RetentBase's hosted cancellation flow, automatic issue detection, and decision queue. Start here when you want the fastest path from cancellation reason to team decision.

Integration path

Advanced

For deeper integrations

Keep your own cancellation UX and send events through API/webhooks. Use this path when RetentBase needs to fit around an existing flow.

Compare the plans, then start with the path that matches your cancellation UX.

FAQ

Questions before you try the flow.

What is RetentBase?+

RetentBase is a cancellation review system for SaaS teams. It captures cancellation reasons, automatically detects repeated reasons, and opens churn issues your team can act on, dismiss, or resolve.

Does RetentBase replace our billing system?+

No. RetentBase helps capture cancellation context and review churn reasons. Your billing system remains the source of truth for subscription changes.

Can we try it before integrating?+

Yes. Use the live demo/sample workspace and sandbox/test mode before sending production cancellation traffic.

Do we need to use the hosted cancellation flow?+

Core is built around the hosted cancellation flow. Advanced supports custom cancellation UX, direct API ingestion, outbound webhooks, and deeper analytics.

What happens when a customer cancels?+

RetentBase captures the cancellation reason, creates cancellation events, automatically detects repeated reasons as churn issues, and gives your team a queue for deciding what happens next.

Is this only for large SaaS companies?+

No. RetentBase is best for subscription SaaS teams with enough cancellation volume for automatic issue detection to matter.

What data does RetentBase process?+

RetentBase processes workspace, account, cancellation, event, and operational data needed for the hosted flow, APIs, issue review, billing, and security. Review the privacy policy, DPA, and subprocessor list for details.

How fast can we launch?+

The hosted flow is designed as the fastest launch path. Review the public docs for setup steps, result-token verification, and sandbox testing before production use.

See why customers cancel. Decide what to do next.

Open the sample workspace and follow one cancellation reason from hosted flow to automatically detected issue and decision queue.

Live demoBilling stays under your control