A churn decision system for SaaS teams
Stop collecting churn data. Start making churn decisions.
RetentBase captures cancellation reasons, detects churn patterns, and surfaces them as issues your team must review, decide on, and resolve. Retention becomes a structured process, not a guessing game.
The problem
Everyone collects churn feedback. Nobody owns the decisions.
Most SaaS teams have cancellation data sitting in dashboards or spreadsheets. Nobody reviews it on a schedule. Insights rarely become decisions. Problems get noticed too late.
Data exists, but nobody owns it
Exit surveys sit in spreadsheets. Nobody is responsible for reviewing patterns or connecting them back to decisions.
No one reviewed
Dashboards exist, but no one acts
You can see churn is rising. But there's no process for who reviews it, when, or what happens next.
Noticed too late
Problems are found too late
By the time someone flags a churn spike, it's been growing for weeks. No system catches issues early.
The solution
A structured process from churn signal to team decision
RetentBase turns cancellation events into issues that require decisions. Your team reviews them, decides what to do, and tracks the outcome.
Churn signals become issues
Cancellation patterns that cross significance thresholds are automatically surfaced as issues. No manual report-pulling.
Issues require a decision
Every issue must be acted on, dismissed, or resolved. The system enforces a decision — your team can't just look at the data and move on.
Decisions create accountability
Every decision is tracked with rationale and timestamps. You can see who decided what, when, and why.
Retention becomes repeatable
Instead of ad-hoc reactions, your team runs structured churn reviews on a regular cadence. Churn management becomes a habit.
Product
See how churn decisions get made
A focused workspace where churn patterns become issues, and issues become decisions your team owns.
Churn issues
Know which churn drivers need attention right now
Cancellation patterns are surfaced as issues with status, trend direction, and impact. The problems that matter are already flagged.
Decision workflow
Force clear decisions, not passive monitoring
Review each issue in one place, record the next step, and keep a clear decision trail over time.
Retention health
See the full picture at a glance
Recovery rate, churn pressure, driver breakdown, and issue queue — everything leadership needs to assess retention health in one view.
How it works
Capture. Detect. Review. Decide.
Four steps that turn every cancellation event into a decision your team owns.
Capture
When a customer clicks cancel, a hosted flow captures the reason and can present a retention offer. The event is recorded with structured data.
Detect
Cancellation patterns are monitored. When a reason becomes a top driver, starts rising, or spikes, it gets flagged as an issue.
Review
Your team reviews each issue with reason trends, recovery impact, and the decision history from earlier review cycles.
Decide
Teams can act on an issue, dismiss it, or resolve it. Decisions are logged with rationale and timestamps.
Benefits
What changes when churn has a process
Spot churn problems weeks earlier
Rising patterns and spikes are flagged automatically. You catch problems when they're emerging, not after they've already hurt revenue.
Make retention ownership explicit
Every issue has a status and every decision has an owner. No more ambiguity about who is responsible for addressing churn.
Replace guesswork with structured reviews
Instead of ad-hoc churn discussions, your team reviews issues with real data and makes documented decisions.
Build a repeatable retention process
Churn review becomes a regular cadence, not a quarterly panic. Your team builds muscle memory for retention.
Who it's for
Built for B2B SaaS teams with recurring revenue
If your team tracks churn but lacks a structured process for reviewing and acting on it, RetentBase is for you.
SaaS founders
You know churn matters but nobody on the team owns it. RetentBase gives you a process to review churn issues and hold the team accountable.
Product leaders
Cancellation feedback should inform what you build next. RetentBase surfaces the patterns worth acting on and tracks the decisions you make.
Revenue leaders
Track which churn drivers cost you the most revenue and whether your retention efforts are working. Make recovery a measurable process.
B2B subscription teams
Any team with recurring revenue that collects cancellation data but lacks a structured review process to turn it into action.
Give your team a churn decision process
Capture cancellation reasons, detect issues automatically, and make structured retention decisions your team can track and own.